If you have a website or manage one, you surely are aware of how important is SEO (Search Engine Optimization) for its success. But what you probably don't know is that traditional SEO techniques are not enough anymore.
Search engines, with the help of AI Machines and some signals, can now measure if a user will have a good experience while visiting your site. This has changed how SEO works.
Not long ago, it was enough to have the information the user needed and have a few links pointing to your site to be able to rank in the first positions. That is not enough anymore, now Google and most major search engines can measure how well and fast the information is presented to the end user.
It's time for a new approach that significantly considers the user journey through your site, I call this approach UX-SEO.
How important is UX-SEO for Social Media?
As you may have noticed, we are no longer limited to Google or other traditional search engines like Bing or Yahoo, to find information. Now platforms like Facebook, Twitter, Instagram, Pinterest and even Amazon are also important sources of traffic to your site.
Most of the SEO rules don't apply for these, whereas the user experience (UX) plays a huge role.
For example, if someone shares an image on Facebook or tweets about an article, it isn't directly because you used the right keywords or because your site had tons of backlinks, it is because the picture was useful, or cute, or funny, and that solely depends on the experience of the user on your site.
UX-SEO review for your website
After the success of Carloseo.com, I started helping other websites, at the beginning close family and friends, and eventually, I launched my UX'SEO service to the public.
How to can I help apply UX-SEO to your site?
You can either:
- Coaching: Learn to do it yourself. I'll audit your site and guide you through the things you need to fix/optimize.
- Consulting: Have a team of experts audit and make all the necessary fixes/improvements for you.
There are no one-size-fits-all solutions. Each website is different and therefore each requires a tailor-made strategy to fit your needs.
To give the best service possible, I only work on a few sites at a time. At the moment all spots are filled! But please enter your name and email address below. And I'll contact you when a slot opens up.