Improve the quality of your data and get more actionable insights from your Google Analytics
Whether you are an individual, a small local shop, or an international company, I can help you make more sense of your Google Analytics.
Here are some of the things I can help you with:
Implementation and settings review
Make sure your Google Analytics is working as it should:
- Tracking code installation check,
- Setup and best practices for levels of your Analytics (account, property, and views).
ADVANCED FILTERS FOR SPAM, BOTS, AND OTHER IRRELEVANT TRAFFIC
Excluding irrelevant traffic is crucial to keep the quality of your data. I will prepare advanced filters to stop:
- Any type of ghost spam (referral, keyword, event, page, etc.),
- Crawlers spam,
But not only that I will also prepare an advanced segment to clean your historical as well.
EXCLUDE YOUR AND YOUR TEAMS TRAFFIC
Excluding internal/employee traffic, is crucial for the accuracy of your Google Analytics.
- Static IP filtering,
- Dynamic IP filtering.
TRACK ANY interaction ON YOUR SITE (event and goal tracking)
With event tracking you can practically track any user interaction on your site, for example:
- Clicks on links, phone, buttons, images, etc.,
- All outbound links (referrals, affiliates, ads, etc.),
- Form submissions,
- Page scroll,
- Downloaded and opened files,
- Video and podcast play,
- Among others.
With goal tracking you can extend the information provided by the event, for example, getting the source of a conversion or adding a value to each action.
Cross-domain tracking makes it possible for Analytics to see sessions on two related sites (such as an e-commerce site and a separate shopping cart site or a blog) as a single session.
STANDARD AND ENHANCED E-COMMERCE TRACKING
The E-commerce reports allow you to analyze purchase activity on your site. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other data.
CUSTOM DASHBOARDS AND DATA STUDIO DASHBOARDS
Instead of going through all the reports to find the information you are looking for, you can use custom dashboards and reports with a summary of the data you need.
If you want even more flexibility and dynamic dashboards Google Data Studio is for you (See example)
Receive or send monthly/weekly PDF reports about your website performance from Google Analytics.
You can use
Google Tag Manager implementation
Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your
Among other things GTM can help you with
- Event tracking,
- Filtering internal traffic dynamically,
- Keeping your code organized by having everything on the same place.
SEARCh CONSOLE CONFIGURATION AND INTEGRATION WITH GA
If you associate a Google Analytics property with a site in your Search Console account, you’ll be able to see keyword data in your Google Analytics reports.
You’ll also be able to access Google Analytics reports directly from the Links to your site and Sitelinks pages in Search Console.